Fund Raising

Pitch Deck

A pitch deck is a short presentation, usually 10 to 15 slides, that startups use to communicate the opportunity, traction and funding ask to investors. Indian sources suggest a 10 to 12 slide structure covering problem, solution, market size, business model, traction, team, financials and the ask, often with competition, go-to-market and use of funds. There is no government form or licence for it; it is a business document.

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Service Overview

What is Pitch Deck?

A pitch deck is a concise, investor-facing presentation that tells the story of a startup: the customer problem, the product solution, how big the market is, how the business makes money, evidence that it works (traction), why the team can execute, key financials and how much money is being raised and for what. It is designed to win the next meeting, not to explain everything.

Seed decks are typically 10 to 12 slides, while Series A decks run up to about 15, with a longer appendix for diligence. Indian investor guidance mentions bottom-up market sizing, evidence-based traction, clear unit economics, an ask tied to milestones and a full-time founding team. Common mistakes include too many slides or text, top-down market maths, unclear revenue paths, unrealistic financials and asks without milestones.

Pitch Deck

Who Needs This Service

Founders raising angel, seed or Series A funding, applying to accelerators or incubators (including SISFS), or approaching strategic investors need a pitch deck.

First-time founders benefit from structure and feedback.

Startups with strong traction should show it clearly.

If you are applying to many investors, a tailored intro email matters as much as the deck.

Key Benefits

Clear investor story
Traction and unit economics framed well
Clean design and structure
Appendix for diligence
Rehearsal support

Next Steps & Related Services

After the deck, approach investors and refine.

Related services: Seed Funding, Startup India Registration, Increase of Authorised Capital and Legal Agreement drafting.

Common Mistakes

Too many slides.
Top-down market sizing.
No traction data.
Unrealistic financials.
Ask without milestones.

Timeline, Costs & Practical Tips

Preparation takes days to weeks.

Practical tip: lead with traction and the ask.

Additional Information

There is no regulation; best practice from investors guides structure.

Practical Scenarios

Scenario 1:

A seed-stage startup builds a 12-slide deck.

Scenario 2:

A Series A company adds appendix.

Scenario 3:

A founder prepares an accelerator pitch.

Process & Planning

A strong pitch deck is built in layers. First, write the one-sentence story: who has the problem, how you solve it and why now. Second, collect proof: customer numbers, revenue or pilots, retention and any independent validation. Third, build the market view bottom-up by counting customers you can realistically reach and multiplying by price. Fourth, explain the business model and unit economics, showing what you earn on each customer after acquisition cost. Fifth, introduce the team and why it can execute, and finish with the ask, stating how much you are raising and which milestones the money will fund.

Planning checklist: keep the main deck to about 10 to 12 slides for seed, move detailed financials to an appendix, test the deck with two or three mentors, prepare a short email intro, send it as a PDF and keep a data room ready for diligence.

Written By

Raghav Sharma

Operations Executive

10+ Years Experience

As seen on

Raghav Sharma has 10+ years of experience covering Company Registration - Operation, MCA Services - Operation, Corporate Operation, Import Export Services - Operation, Goverment Licence Services - Operation, FSSAI - Operation, SEBI - Operation, Labour Compliance - Operation, Fund Raising - Operation, Licence & Certificate - Operations.

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Frequently asked questions

Need clarity?

How many slides?

Seed decks typically 10 to 12; Series A up to about 15.

Should it include financials?

Yes, with assumptions.

What format?

A PDF, often under about 8 MB.

Is there an official format?

No, it is a business document.

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