IPR Services

Logo Designing

Logo designing creates a brand mark, such as a wordmark, symbol or both, that can then be protected legally. The artistic design of a logo is protected as an artistic work under the Copyright Act, 1957 (automatic on creation, registration optional), and its use as a brand identifier can be registered as a device mark under the Trade Marks Act, 1999. Ownership must be settled in writing when a freelancer or agency designs it.

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Service Overview

What is Logo Designing?

A logo is a graphic mark, name or symbol used to identify a business. Legally it can be both an artistic work under Section 2© of the Copyright Act, 1957, which covers drawings whether or not they possess artistic quality, and a trademark (device mark) if it is distinctive and capable of identifying the goods or services of one business.

Copyright protects the artistic design, and lasts for the author’s lifetime plus 60 years according to IP firm sources. Trademark protects the logo as a brand indicator in trade and is renewable every 10 years.

Logo Designing

Who Needs This Service

Startups and new businesses creating a brand identity, companies rebranding, and designers and agencies delivering logos who must hand over clear ownership need this service.

Businesses that used a free or template logo may find that they cannot register it as a trademark because it lacks originality or may conflict with others.

Companies that commissioned a logo without a written agreement should obtain an assignment now.

If your logo will appear on products in many forms, consider the combination of copyright, trademark and design protection.

Key Benefits

A distinctive logo designed with trademark registration in mind
Written copyright assignment so you own it
Final files in useful formats
Trademark search and filing support
Brand protection from the start

Next Steps & Related Services

After the logo is final, search, register and use it consistently.

Related services: TM Search, Trademark Registration, Copyright Registration and Design Registration.

Common Mistakes

Using stock or template elements that cannot be protected.
Not getting a written assignment from the designer.
Skipping a trademark search.
Choosing a logo too similar to others.
Not saving original editable files.

Timeline, Costs & Practical Tips

Design timelines depend on the number of concepts and revisions.

Practical tip: agree on deliverables, file formats and ownership terms in writing before design begins.

Additional Information

The Copyright Act, 1957 and the Trade Marks Act, 1999 together protect logos. Assignments must be in writing under the Copyright Act.

Practical Scenarios

Scenario 1:

A startup commissions a logo and gets a written assignment.

Scenario 2:

A company registers its logo as a device mark.

Scenario 3:

A brand updates its logo and files a fresh application.

Practical Guidance

The cleanest logo projects start with ownership. Agree in writing who owns the final artwork, source files and any rights in concepts, and keep the agreement with the artwork. That single document prevents most later disputes.

Written By

Raghav Sharma

Operations Executive

10+ Years Experience

As seen on

Raghav Sharma has 10+ years of experience covering Company Registration - Operation, MCA Services - Operation, Corporate Operation, Import Export Services - Operation, Goverment Licence Services - Operation, FSSAI - Operation, SEBI - Operation, Labour Compliance - Operation, Fund Raising - Operation, Licence & Certificate - Operations.

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Frequently asked questions

Need clarity?

Who owns a logo designed by a freelancer?

The designer, unless a written assignment transfers ownership.

Can a logo be registered as a trademark?

Yes, as a device mark if it is distinctive.

Is copyright registration needed?

Not mandatory, but it provides evidence of ownership.

How long does copyright last?

Lifetime of the author plus 60 years, per IP firm sources.

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